Marketingvideo
Our Client
SAMCON
SAMCON produces ATEX-certified camera and communication systems for hazardous areas – from simple Ex camera monitor applications to complex CCTV systems.
As a returning customer, SAMCON gave us a free rein to develop the storyline – their wish was “something unexpected that shows the resilience of our cameras”…
The Challenge
A balancing act between cinematic product and classic explanatory video: The ultra-compact camera for explosion-proof rooms has to withstand the toughest conditions, while at the same time we want to show the SAMCON communication system with its individual components.
- Show form factor and durability of the camera
- Display the interaction of network components
Our Solution
SAMCON is going to space – nothing stands for ultra-harsh operating conditions more than outer space and the unusual setting attracts attention. With the camera in the center, we manage an elegant transition from the cinematic intro to the figures and data of the explanatory section.
- Form factor becomes clear by size comparison
- Clear presentation of the SAMCON range shows the advantages of the ATEX-certified communication system
The Result
- Cinematic marketing video for product launch
- Explanatory video elements provide further information