{"id":1138,"date":"2025-05-15T13:14:51","date_gmt":"2025-05-15T13:14:51","guid":{"rendered":"https:\/\/videorocket.de\/case-study\/gntb-regional-christmas-traditions\/"},"modified":"2025-05-21T09:52:52","modified_gmt":"2025-05-21T09:52:52","slug":"gntb-regional-christmas-traditions","status":"publish","type":"case-study","link":"https:\/\/videorocket.de\/en\/case-study\/gntb-regional-christmas-traditions\/","title":{"rendered":"GNTB &#8211; Regional Christmas traditions"},"content":{"rendered":"\n<section class=\"wp-block-group alignfull has-background-background-color has-background is-layout-constrained wp-container-core-group-is-layout-87039326 wp-block-group-is-layout-constrained\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;background-image:url(&apos;https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01.jpg&apos;);background-position:46% 100%;background-size:cover;background-attachment:fixed;\" data-aos-duration=\"800\" data-aos-delay=\"100\" data-aos=\"fade-up\">\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-2f93c316 wp-block-group-is-layout-constrained\" style=\"background-color:#000000b3;min-height:65vh;padding-top:var(--wp--preset--spacing--80);padding-bottom:200px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);\">Social media campaign  <\/h2>\n\n\n\n<p class=\"style-teaser wp-block-paragraph\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.149), 4rem);\"><em><strong>Regional Christmas traditions<\/strong><\/em> \u2013 a bit of festive fun!<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group offer-box has-border-color has-transparent-border-color has-background is-layout-constrained wp-container-core-group-is-layout-34cc724f wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-radius:30px;background-color:#000000c2;padding-top:20px;padding-right:25px;padding-bottom:20px;padding-left:25px\" data-aos-anchor-placement=\"center-bottom\" data-aos=\"fade-up\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-7c846e87 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.616), 1.5rem);\">Quantity<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-x-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--70);line-height:1\">15 videos<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group offer-box has-border-color has-transparent-border-color has-background is-layout-constrained wp-container-core-group-is-layout-34cc724f wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-radius:30px;background-color:#000000c2;padding-top:20px;padding-right:25px;padding-bottom:20px;padding-left:25px\" data-aos-anchor-placement=\"center-bottom\" data-aos=\"fade-up\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-7c846e87 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.616), 1.5rem);\">Views<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-x-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--70);line-height:1\">1.76 million<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group offer-box has-border-color has-transparent-border-color has-background is-layout-constrained wp-container-core-group-is-layout-34cc724f wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-radius:30px;background-color:#000000c2;padding-top:20px;padding-right:25px;padding-bottom:20px;padding-left:25px\" data-aos-anchor-placement=\"center-bottom\" data-aos=\"fade-up\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-7c846e87 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.616), 1.5rem);\">Languages<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-x-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--70);line-height:1\">DE, EN, FR<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group offer-box has-border-color has-transparent-border-color has-background is-layout-constrained wp-container-core-group-is-layout-34cc724f wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-radius:30px;background-color:#000000c2;padding-top:20px;padding-right:25px;padding-bottom:20px;padding-left:25px\" data-aos-anchor-placement=\"center-bottom\" data-aos=\"fade-up\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-7c846e87 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.616), 1.5rem);\">Length<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-x-large-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--70);line-height:1\">approx. 15s\/video<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-1004f968 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:-150px;padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column yt-9-16 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"German Christmas Customs - Germany&#039;s largest Advent calendar in Quedlinburg #advent #xmas\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M29u4pgUkbg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column yt-9-16 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"German Christmas Customs - Top secret \u2013 Christmas stollen in Dresden #xmas #dresden #baby #stollen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AQLWmtd0dGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column yt-9-16 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"German Christmas Customs - The green of winter \u2013 cabbage days in Bremen #winter #cabbage #traditon\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KdNa5dAw1eM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column yt-9-16 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"German Christmas Customs - More than 30 nativity scenes in Waldbreitbach #nativityscene #xmas\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zShbgcMf-CA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-2d0a449a wp-block-group-is-layout-constrained\" style=\"padding-top:200px;padding-right:120px;padding-bottom:200px;padding-left:350px\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\" style=\"margin-right:var(--wp--preset--spacing--50);margin-left:var(--wp--preset--spacing--50)\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"129\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT.svg\" alt=\"\" class=\"wp-image-1343\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.149), 4rem);font-style:normal;font-weight:700;line-height:1\">Our customer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);line-height:1.23\"><strong>German National Tourist Board (GNTB)<br\/><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);line-height:1.23\">The GNTB wanted to showcase traditional German Christmas customs in a way that would be interesting for an international travel audience at Christmas time and could be used humorously for communication via various social platforms.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-ae545b84 wp-block-group-is-layout-constrained\" style=\"padding-top:0px;padding-right:120px;padding-bottom:200px;padding-left:350px\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.149), 4rem);font-style:normal;font-weight:700;line-height:1\">The challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);line-height:1.23\">German Christmas traditions such as Dresden Christmas stollen or mouth-blown jewelry from Lauscha may have a long history, but they are not necessarily funny or easy to understand in short formats. The task was to present these customs in a maximum of 15-second videos suitable for social media and an interactive map. Care should be taken to ensure that the videos are of interest to both a national and an international audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"339\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT-Wichtel-Arschpfeifferl-01.webp\" alt=\"\" class=\"wp-image-1521\" srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT-Wichtel-Arschpfeifferl-01.webp 500w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT-Wichtel-Arschpfeifferl-01-300x203.webp 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-881892e8 wp-block-group-is-layout-constrained\" style=\"padding-top:0px;padding-right:120px;padding-bottom:120px;padding-left:350px\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:0px;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"417\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT-Wichtel-Paddeln-01.webp\" alt=\"\" class=\"wp-image-1526\" srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT-Wichtel-Paddeln-01.webp 500w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/05\/DZT-Wichtel-Paddeln-01-300x250.webp 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:200px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.149), 4rem);font-style:normal;font-weight:700;line-height:1\">Our solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);line-height:1.23\">This is where our elves come into play! With the likeable little guys, we not only have a recurring, unifying element for the different customs &#8211; the humor can also be outsourced to the little rascals in order to focus on regional characteristics. The characterful narrator and the lovely sound design round off the videos perfectly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a7a0a75ebd33&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery alignfull has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80)\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a7a0a75ec3fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7a0a75ec3fd\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"986\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01-1024x576.jpg\" alt=\"\" class=\"wp-image-986\" style=\"border-radius:20px\" srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01-1024x576.jpg 1024w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01-300x169.jpg 300w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01-768x432.jpg 768w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01-1536x864.jpg 1536w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"987\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-03-1024x576.jpg\" alt=\"\" class=\"wp-image-987\" style=\"border-radius:20px\" srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-03-1024x576.jpg 1024w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-03-300x169.jpg 300w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-03-768x432.jpg 768w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-03-1536x864.jpg 1536w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-03.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" 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srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-02-1024x576.jpg 1024w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-02-300x169.jpg 300w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-02-768x432.jpg 768w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-02-1536x864.jpg 1536w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-02.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a7a0a75edc8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7a0a75edc8f\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"988\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-04-1024x576.jpg\" alt=\"\" class=\"wp-image-988\" style=\"border-radius:20px\" srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-04-1024x576.jpg 1024w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-04-300x169.jpg 300w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-04-768x432.jpg 768w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-04-1536x864.jpg 1536w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/DZT-Wichtel-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a7a0a75ee5f9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7a0a75ee5f9\" class=\"wp-block-image size-large has-custom-border wp-duotone-unset-2 wp-lightbox-container\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"866\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/image-1024x866.png\" alt=\"\" class=\"wp-image-984\" style=\"border-radius:20px\" srcset=\"https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/image-1024x866.png 1024w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/image-300x254.png 300w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/image-768x650.png 768w, https:\/\/videorocket.de\/wp-content\/uploads\/2025\/04\/image.png 1382w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-881892e8 wp-block-group-is-layout-constrained\" style=\"padding-top:0px;padding-right:120px;padding-bottom:120px;padding-left:350px\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-e68e3542 wp-block-group-is-layout-constrained\" style=\"border-radius:20px;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"font-size:clamp(2.2rem, 2.2rem + ((1vw - 0.2rem) * 2.149), 4rem);font-style:normal;font-weight:700;line-height:1\">Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);line-height:1.23\">The result is 10 crisp clips that have been located on an interactive map on the website of the German National Tourist Board and made explorable. Together they generated 1.76 million views and were also translated into German and French.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:0;font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 0.753), 1.75rem);line-height:1.23\">From the very beginning, not only the 16:9 landscape format but also 5:4 and 9:16 portrait formats for social media (e.g. Insta stories) were considered and composed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":1127,"template":"","meta":{"_acf_changed":false},"content-type":[15],"class_list":["post-1138","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-type-marketing-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/videorocket.de\/en\/wp-json\/wp\/v2\/case-study\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/videorocket.de\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/videorocket.de\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/videorocket.de\/en\/wp-json\/wp\/v2\/media\/1127"}],"wp:attachment":[{"href":"https:\/\/videorocket.de\/en\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/videorocket.de\/en\/wp-json\/wp\/v2\/content-type?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}